"Pet peeve" is such a strong, negative way of putting it. Let's think more along the lines of ironies and the elements that make me laugh.
Most people know how ridiculous I find Buddhist advertising and catalogues selling... junk. Pretty junk. Cool junk. Sometimes even useful junk, but by my understanding of Buddhist beliefs, it is all still junk.
Junk to keep us tethered to the same old way of seeing life. Junk to collect dust in the house and dust in the mind. More junk to get attached to.
The other element I find ridiculous in these ads is the dependence upon hotties. I just got one on Facebook. A VERY attractive man grinning at me with a knowing look from the margins of my computer screen beckoned me to "Enlightenment Bliss."
I didn't think nirvana. I didn't think escape from the cycles of suffering. I looked at that guy and, to be perfectly honest I thought, YUM.
And YUM gets me no closer to enlightenment. Last time I checked, cutie quotient wasn't on the Buddha's lists of requirements for sages. I told the Facebook hottie that "No, I will not drink the kool aid, thank you very much." And then I mumbled, "Even though you are VERY cute." You know, just to be nice.
And to end my tongue in cheek tirade - my last Buddhist Pet Peeve - telling people not to swallow in meditation groups. Silly. Silly. Silly. The sounds of other humans in the room are part of the reason we meditate together. You might be a Buddha mind genius in the quiet, undisturbed nook in your attic. So what, if you can't pass the life in the world test.
At least that's what I am thinking. If I am wrong about all of this, I'll be getting my enlightenment bliss soon from a dude that looks like a cross between Patrick Swayze and Tom Selleck. And I'll be wearing some sweet purple meditation pants I saw in a catalogue, but I'll be very, very quiet.